Intentional Personal Branding #socialJJ

Building your personal brand with intention is the first step to working on it for the long term and sustaining it.

 

Building with intention helps you:

1. Create a community that is aligned with your vision.

2. Build expertise in your niche

3. Be known for your expertise in that niche

4. Get thought-leadership speaking opportunities at events.

5. Mentor upcoming industry leaders and changemakers.

 

Follow the 3-step process to start building your personal brand with intention:

 

1) Know your current situation

• Audit your social channels and understand what people think of you.

• Explore different topics and figure out what interests you the most.

• Observe yourself through others' eyes. Try to determine what they think of you when one subject comes up.

• Create content/theme buckets for your preferred topics.

 

2) Understand what you want to be known for

• Note down everything you've observed in the previous phase.

• Take the top 3 buckets of interest and create content on those themes/topics.

• Figure out your favourite format (text, video, etc.)

• Add the 3 topics across all social channels in between conversations and discussions.

 

3) Build your authority in the niche

• After 60 days of content creation, identify the top-performing topic/theme and double down on it.

• Host X Spaces or LinkedIn Live to build authority with your community.

• Share examples of your work with industry leaders or brands to increase credibility.

• Interact and engage with other accounts within the same niche to broaden your profile visibility.

 

Are you ready to build your personal brand with intention?

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