I follow a few creators religiously and ensure that I implement something new that I've learned from them in my creator journey.
Some creators won't even know I exist, but they have helped me grow my online presence and build a solid personal brand.
That's the true power of the creator economy.
Here's a list of my favourite creators that I learn from every week:
He is one of the top creators for many of us on LinkedIn and X. I love how he promotes solopreneurship across his social channels. He helps us make money online. His brand statement is simple yet effective. His USP is simplifying each problem statement and helping us solve complex social problems in simple ways.
The content he shares on LinkedIn and X acts as a guide for many beginners who want to become solopreneurs.
Top creator whom I know personally and have met. She promotes solopreneurship via writing and takes it to a whole new level. With the "Side Hustle Saturday" newsletter and flagship programme "Summit 21", she helps solopreneurs make a difference in the crowded digital space. I love her content across LinkedIn, X and Medium and have been learning from her since 2021. I aspire to have her mission of time freedom and still learn from her every day.
Legend in the newsletter space. His Cognition and Vikra Cafe newsletter are in a different league altogether. The way he simplifies client problem statements and approaches solving them via his content is delightful to read. He's your guy for anything related to newsletters. He is currently running a cohort for a newsletter, and I am part of that cohost. I want to learn everything he has to offer to make my #socialJJ newsletter series the best for my audience.
One of my favourite personal branding practitioners, she helps busy founders build a personal brand on social media. She has built a commendable personal branding community on WhatsApp, and the way she addresses all queries every week is admirable. I really respect the way she treats her community and is always there to help people build a personal brand or a business on social media.
Copywriting King, you cannot miss Kushagra's content if you are in the copywriting space. His breakdown of each copy and sharing of insights with his community every week through his newsletter is commendable. The insights he shares on LinkedIn and X would really encourage you to think differently, help you create better copy for your clients, and improve your portfolio.
Kaushi is the brand story expert. She explains how you can build a personal brand consciously with a voice. Her mission of leading with empathy and then building your story around values, mission, and goals helps her connect with the community at a deeper level. If you are someone who wants to build a solid personal brand with empathy, don't miss out on her content to improve your visibility and approach to improving your personal brand.
The "WOOOOO" guy on LinkedIn. If you are active on LinkedIn and have not heard of Luke, I don't know which rock you live under. He's the most active creator on LinkedIn, with a unique content twist for every single post. He is not your regular creator from whom you'll get the everyday simple and predictable content; he is someone who shares the ugly truth in the most brutal way and forces you to act on the message. I personally learned a lot from him and started my GIF journey all cause of him on LinkedIn.
The confident creator. I learned a lot from Claire in the initial days of my LinkedIn journey. She shares her journey on LinkedIn and how you need to be fearless while posting content on social media. She is one of the most consistent creators on LinkedIn, and the way she shares important topics in a fun way is the best way to learn from her.
The name is enough. I know a lot of creators who aspire to become like him one day. I love the transparency of his creator journey, and he shares every single detail with his community. You can learn everything and anything related to social media from him. I have met him multiple times, but I am sure he wouldn't recognise me. He has really inspired me to focus on my creator journey for the past two years.
I have known Unnati since 2020 and have been following her journey from her freelancing days. Seeing her grow from a freelancer to an agency owner is inspiring. The detailed way she shares her posts and reels is so helpful for creators. The tips and strategies are not limited to advice but also include how to implement those steps in their journey to excel. Follow her on IG for regular updates and learn from her how to be the best at content creation.
I try my best to follow their daily content. I want to comment on every single post, but it's not practically possible for me to keep up. I ensure that I comment on all the posts that have definitely added value to my journey or helped me build systems for growth!
If you are in the creator economy and want to build a solid personal brand on social media, follow them. I can assure you that you'll be the best version of yourself in a few months. That's the power of their content.
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