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Why personal branding?

6 January 2024 | Read time - 3 minutes | Issue #1

Thank you for subscribing to my latest newsletter series!

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In this new series, you'll read about the following topics:

  • Personal Branding 

  • Creator Economy 

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I plan to share the personal branding insights I have gained over the past five years. I want to empower you to start working on your personal brand consciously. This will help you with multiple opportunities you have yet to think of!

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Are you ready to start working on your personal brand in 2024?

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Why Personal Branding Is Important: A Fast Look at the Data 

Have you ever wondered how a personal brand might drastically improve your life and career?

Creating your own distinctive narrative in the vast realm of social media is similar to personal branding. It's for everyone in control of their own future, not simply influencers or famous people.

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Building a personal brand is the key to standing out in a digital crowd, regardless of your experience level or desire to pursue new employment opportunities. This applies to both seasoned professionals and aspiring entrepreneurs. 

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Now, let me hit you with some mind-blowing stats:

  1. 78% of recruiters check candidates' online presence: In today's digital age, your social media profiles are often the first impression recruiters have of you. Make it count!

  2. 92% of people trust individual recommendations: Building a personal brand makes you more than just a resume. It establishes trust, making others more likely to value and believe in your offer.

  3. 86% of professionals use LinkedIn for networking: LinkedIn isn't just a platform for job searching; it's a powerful tool for building professional relationships and showcasing your expertise.

  4. Posts with images receive 150% more engagement: Visual content is critical to engagement. Whether it's LinkedIn, Instagram, X, or other platforms, incorporating eye-catching visuals can significantly boost your personal brand.

  5. Personal branding can lead to a 23% increase in career opportunities: Cultivating a solid personal brand doesn't just make you visible; it opens doors to new opportunities and career advancements.

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Why personal branding?

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It helps you:

  1. Stand out in a digital crowd

  2. Build trust and credibility

  3. Career advancement opportunities

  4. Digital networking 

  5. Increase conversions

  6. Attract collaborations 

  7. Partnerships

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Personal branding on social media starts with profile optimization. I have created eBooks to help you with profile optimization for LinkedIn and X.

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All eBooks are currently free. Click on the image below and download your eBook/s.

LinkedIn Profile Optimisation Guidebook
X Profile Optimisation Guidebook
raghuveer

Feature of the Week!

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Raghuveer Singh

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Raghuveer, Director of Marketing @ ZEE5. I love the way he pens down his thoughts on LinkedIn and X. His knowledge of branding and marketing on the ground is immaculate, and I recommend you follow him on both channels to learn more practical marketing insights.

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