This week, I want you to ask yourself a simple question:

 

"Do people trust you enough to act on what you say online?"

 

Because here's the truth:

 

Anyone can go viral.

 

But not everyone can build trust, and trust is what grows your personal brand over time.

 

Let’s talk about how to actually build that trust, especially when you're starting with zero followers or traction.

 

The Social Currency That Matters: Trust Before Reach

People have conditioned us to chase impressions, likes, and followers.

But the real metric that matters?

Trust per follower.

 

If 10 people trust you and act on your advice, you’ve already won.

 

Here’s why trust matters more than reach:

👉 People remember who helped them, not who shouted loudest.

👉 Referrals come from trust, not visibility.

👉 Clients, recruiters, collaborators — they all move because they trust your perspective.

 

Here’s How You Build Trust on Social Media

 

1. Share Before You Sell

Don’t gatekeep your knowledge.
Teach freely. Give generously. That’s how people come to see you as credible.

“But won’t I give away too much?”

No, people don’t pay for information. They pay for implementation, clarity, and confidence.

 

2. Speak From Scars, Not Wounds

Don’t post in the heat of an emotional breakdown.
Instead, reflect and share the lesson from it.

Such behavior shows maturity, self-awareness, and leadership — all key to building a trustworthy brand.

 

3. Be Consistently You

Trust compounds when people know what to expect from you.

Whether it’s tone, value, or niche — stay consistent with how you show up.

“Consistency isn’t just about posting regularly.
It’s about showing up with the same values every time.”

 

4. Document Your Journey

People connect with you before more than after.

Share with them what you’re learning, what you’re testing, and where you’ve encountered challenges.
When you’re vulnerable, people see you as human — and that’s when they lean in.

 

5. Deliver on Small Promises

If you mention that you will post a carousel next week, please ensure to follow through.
If you offer a free guide in your post, follow through.

Micro-consistency builds macro-trust.

 

This Week’s Writing Prompt

Here’s a prompt I want you to post on LinkedIn or Instagram:

“Here’s one piece of advice that changed how I show up online…”

Share a short story from your own journey.
Add a takeaway others can use.

Tag me. I’ll be cheering you on from the comments!

 

Reach brings attention.
But trust brings action.

Focus on being someone worth following, not just someone who posts a lot.

 

The people who trust you today are the ones who will promote you tomorrow.

So this week, don’t try to impress.

Try to connect.