The 1% Rule for LinkedIn Growth
30 August 2025 | Read time - 5 minutes | Issue #48
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"Small actions create big visibility—the 1% Rule is proof of that."
We often think LinkedIn growth requires massive effort—daily posting, chasing virality, or spending hours creating polished content. But the truth? Growth is built on consistent, small actions.
That’s where the 1% Rule comes in.
Instead of trying to “do it all,” commit to engaging with just 1% of your network every day.
👉 If you have 1,000 connections, that’s only 10 people a day.
👉 If you have 5,000 connections, that’s just 50 people.
Here’s how to apply the 1% Rule:
Engage Before You Post
Spend 10–15 minutes liking, commenting, and supporting others’ posts before sharing your own. The algorithm rewards reciprocity.
Leave Thoughtful Comments
Don’t just say “great post.” Add value, share your perspective, or ask a follow-up question. These mini-posts can get more reach than your own content sometimes.
Rotate Your 1%
Engage with different people each day so your visibility expands across your network instead of staying limited to the same circle.
Track the Ripple Effect
Within weeks, you’ll notice more profile visits, connection requests, and messages without changing anything about your posting schedule.
Why It Works
The algorithm thrives on conversations. Every meaningful comment you make is like dropping a pebble into a pond—the ripples extend far beyond that one post. Over time, these ripples compound, and your personal brand becomes visible, credible, and magnetic.
The best part? It only takes 10–15 minutes a day.
Takeaway
You don’t need to post every day to grow. You just need to show up, consistently, for 1% of your network.
Small, intentional actions → Big, long-term impact.
Action for you today: Pick 10 people in your network. Comment on their posts. Watch what happens over the next 30 days.
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